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Marketing Management

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1.) Including Indian case studies with new age businesses 2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding 3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts 4.) Chapter-end summary for a comprehensive and quick review.

1.) Including Indian case studies with new age businesses 2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding 3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts 4.) Chapter-end summary for a comprehensive and quick review.